An Illuminating Observation from the Arnold Sports Expo
The Arnold Sports Expo was just like any other expo you may have ever been to: Lots of vendors trying to get you to part with your hard-earned cash in return for what they hope you will believe is the best product this side of the Mississippi.
The overwhelming majority (I'd say at least 70 percent) of vendors at the Arnold were supplement manufacturers or companies who sell mostly supplements (GNC, Bodybuilding.com, and the Vitamin Shoppe).
If a superstar bodybuilder like current Mr Olympia Jay Cutler (MuscleTech) couldn't lure you to the booth, then the supplement companies threw scantily-clad "fitness models" at the mostly-male crowd.
So there's obviously a lot riding on getting you to buy their stuff. If the product's benefits don't sell it, then surely a superstar bodybuilder who presumably uses it will; and if that doesn't work, throw some tits and ass your way, and you'll soon lose all of your judgment!
(I'm not kidding about this – there was one booth where the women were wearing pants – very tight, or course – that had small rectangular cut-outs strategically placed such that it made showing butt crack inevitable. I kid you not. Or maybe that was my imagination.)
I've talked about this before: Supplements help. A lot. But you have to take the right ones. All the others are junk at best. And seriously dangerous at worst.
There are some supplements that I will take the rest of my life because I know they work. I've tried a literal TON of supplements over the years (30+) and I know what works. I also have a good idea what doesn't. And I know which ones I'd never take.
You can read all about my take on supplements elsewhere here on the blog and also at the main Muscle-Build.com site. I just wanted to share with you something that really caught my attention.
It's not just the bodybuilding magazines hawking supplements (pick up any popular muscle magazine and I challenge you to find any editorial content within the first 30 pages) – it's Arnold and every other strength-sport competition and event.
Buyer beware. Again, I'm not saying supplements are bad. They're very important. Just know what you're buying before you shove it down your gullet. Otherwise, you're wasting your money and maybe jeopardizing your health.
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March 8, 2010
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Posted by billspaced
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It would be nice if more focus was placed on the actual benefits to the supplements, rather than simply hiring models for the sales floor. To get there, I think that more customers should voice their opinion on how specific supplements do – especially if they're dangerous. The FDA can't be trusted…
I believe that as long as the body is healthy and follows a healthy diet, there is no need for supplements.
@New York – I think you’re right, to an extent. Supplements can effect various physiological responses. Plus, they’re insurance because our food supply is becoming more and more depleted with regards to nutrient content – an orange a 100 years ago was a great source of vitamin C; today, however, maybe not so much.
Finally, when you’re in muscle-building mode, it’s hard to take in enough protein just from food sources. And it’s way better to take in your post-workout meal in the form of an easily-digestible protein shake.
“Finally, when you’re in muscle-building mode, it’s hard to take in enough protein just from food sources. And it’s way better to take in your post-workout meal in the form of an easily-digestible protein shake.”
health tips for men
@varen Were you trying to add something here or just get 2 backlinks?
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The supplement industry is pretty distorted. Not even sure the athletes who endorse the products take those products. I think it's more likely they take Decca or T
Agreed that supplements have a powerful impact on your muscle building and overall health. I want to point out that there are a whole range of supplements beyond the muscle-max stuff that have a major impact on increasing testosterone levels. These are things like I3C and phosphatidylserine that are powerful mediators for increasing testosterone by holding down it's competitors like estrogen and cortisol.
@ William – care to write a guest post on this topic?